← BACK TO ALL WORK

Research operations / 2022—2024

PITCHBOOK / RESEARCH PERSONAS

I built a shared practice for planning, conducting, and reporting research so UX designers across the team could run studies independently while working in a consistent way.

PitchBook private credit research personas
PitchBook private credit research personas

Explore the project in context.

Designed the shared research approach and used it to onboard UX designers to plan studies, choose qualitative or quantitative methods, conduct usability testing, synthesize evidence, and report findings in a consistent form.

LET’S TALK ABOUT THIS WORK ↗EXPLORE THE RELATED PROJECT →