A kinematic display identity for the Dandelions organization, which is an organic organization made up of many smaller parts. Its function is to bring the homeless and the people who want to help them into the same community. The logo is based on circles and unifying asterix shapes; various formats make up the identity.

Website and identity for a group of historical dance companies. The identity conveys the different periods, and the typographic forms relate to the dancer. Silhouettes are also used as parts of the brand, and original illustrations provided by the companies are incorporated in the website.

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A book about Gert Dumbar and his studio, "Studio Dumbar," in The Hague, Netherlands. The concept is the concealing and revealing of information, based on the mystical style of the studio's work.

An identity system created in collaboration with designer Tracy Gabrys to celebrate the expansion of the College for Creative Studies to the Taubman Center in Midtown, Detroit. This expansion doubled the size of the college. The concept for this identity was to present expansion through the process of unfolding. This resulted in creating a typeface and unfolding form to unify the temporary identity.

Website redesign that provided optimization, organization, and ease of use for Spa 19/24 Grille, located in The Westin Book Cadillac, Detroit. The website contains the same layout for the two businesses.

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The site contains a flowing organization of its content and the ability to easily sustain larger amounts of information. Programming and animation of the website header for Green Go Tek in collaboration with Trent Design.

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An interactive balance board that takes on the counter-intuitive ideas of humility. Humility requires a balance between two opposites: arrogance and meekness. The balance board conveys this by establishing a trigger module controlling two opposing non-linear sound narratives. The user stands on the board and naturally looks to his feet to balance. At his feet, projections of oxymorons (controlled by Arduino Interface) are interchanged by his movements to the left or right. The more stable the user is on the board, the less change in text. Technologies include Flash/Actionscript and an Arduino Interface (USB board) connected to an accelerometer reading the amount of change in movement of the board.

Marketing and identity system pieces for a non-profit bike-building organization located in Midtown, Detroit. The spokes of the tire develop the grid system used throughout the identity.

Consulting project establishing a brand for BioMed Specialty Pharmacy, located in the medical sector of Detroit. Concept Developed: "Above and Beyond",
tagline developed: "Elevating the Pharmacy Experience."

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Branding for an independent pharmacy chain located throughout the Metro Detroit area. This pharmacy's mission is to do more for its customers than what is provided by other pharmacies. The brand is meant to flow naturally with other more prominent pharmacies, while standing out as the place to go for better service and friendly communication with your pharmacist.

An interactive exploration using keypress to create shapes. The user can type out imagery to create a postcard. The piece is pitched with MTV watchers as its defined audience.

Identity system for a clothing store in Birmingham, Michigan. Century gothic type is used for male clothing, and Mrs. Eaves is used as the female counterpart.